The Effect of Media on Women’s Body Image

I am conducting this study to investigate the relations among the media’s thin-ideal concept and social comparison tendencies (upward and downward appearance), and to determine how these factors may predict body satisfaction in females.  In particular, I will be looking at whether higher or lower levels of body satisfaction are due to downward or upward appearance comparisons. This research hopes to contribute to knowl edge about how the media’s thin-ideal contributes to either higher or lower levels of comparisons leading to either higher or lower levels of body satisfaction.

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