Consumer Psychology

Brand Preference and Consumer Segmentation

Hedie Howells - Goldsmiths college, University of London, UK.

Time to complete - 5 minutes.
Jun
26
2012

5 Minute online questionnaire with a short personality inventory, brand preference questions and demographic information questions. Very simple and quick to complete and would be greatly appreciated

Mall Haul Study

Richard J. Harnish and Natalie Chalmers - Penn State University, New Kensington, USA.

Time to complete - 20 minutes.
Mar
15
2012

Do friends compliment you on your fashion sense? Are you into mall hauls? Do you post or view mall haul videos? Then take our survey to explore the personality types of those who post or view mall haul videos

Consumer Decisions

Dr Sylwia Cisek, Dr Claire Hart, and Prof. Constantine Sedikides - University of Southampton, UK.

Time to complete - 45 minutes.
Feb
13
2012

Participants of this study are asked to complete some personality questionnaires and then to take part in a decision-making task, whereby they are presented with different product images and descriptions and make a decision as to which product they would buy.

Attitudes to Business

Denise Baden - University of Southampton, UK.

Time to complete - 30 minutes.
Jan
19
2012

This questionnaire is part of ongoing research into how portrayals of business affect attitudes towards business. This includes a mix of film clips, article excerpts and questions and should take about 30 minutes.

The Moral Capital Scale

Dr Denise Baden and Dr Michelle Luke - University of Southampton, UK.

Time to complete - 5 minutes.
Dec
16
2011

This questionnaire is part of ongoing research into the construct of Moral Capital in the context of business which can be broadly defined as an investment in socially responsible and/or philanthropic acts that create positive attitudes towards the company, that go beyond reputation to include a moral dimension. We are designing a Moral Capital Scale and would welcome your help in testing it. This includes just 3 demographic questions and 9 scale questions and should take less than 5 minutes.

Delay Discounting and Purchasing Decisions

Dr. Ryan T. Howell - San Francisco State University, USA
Jun
10
2010

The present research study is aimed at understanding what factors (e.g., personality, emotions, and attitudes) may influence our preferences for certain consumer goods/services. Takes approx. 10 minutes.

What Type of Credit Card Marketing Campaigns Is the Most Appealing

Naoko Ueno and Ryan Howell Ph.D - San Francisco State University, CA, USA
Mar
28
2010

The study examines the relationship between personality and the marketing of credit card advertisement.

Investigating Shopping Baskets

Karen Renaud - University of Glasgow
Nov
9
2008

Amaze Europe Ltd, in collaboration with Glasgow University, is researching how users employ online shopping baskets. Our research is independent of any online e-business. You will not be asked to submit any personal details and it should take less than 5 minutes to complete the survey

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