Consumer Psychology

Attitudes to Business

Denise Baden - University of Southampton, UK.

Time to complete - 30 minutes.
Jan
19
2012

This questionnaire is part of ongoing research into how portrayals of business affect attitudes towards business. This includes a mix of film clips, article excerpts and questions and should take about 30 minutes.

The Moral Capital Scale

Dr Denise Baden and Dr Michelle Luke - University of Southampton, UK.

Time to complete - 5 minutes.
Dec
16
2011

This questionnaire is part of ongoing research into the construct of Moral Capital in the context of business which can be broadly defined as an investment in socially responsible and/or philanthropic acts that create positive attitudes towards the company, that go beyond reputation to include a moral dimension. We are designing a Moral Capital Scale and would welcome your help in testing it. This includes just 3 demographic questions and 9 scale questions and should take less than 5 minutes.

Delay Discounting and Purchasing Decisions

Dr. Ryan T. Howell - San Francisco State University, USA
Jun
10
2010

The present research study is aimed at understanding what factors (e.g., personality, emotions, and attitudes) may influence our preferences for certain consumer goods/services. Takes approx. 10 minutes.

What Type of Credit Card Marketing Campaigns Is the Most Appealing

Naoko Ueno and Ryan Howell Ph.D - San Francisco State University, CA, USA
Mar
28
2010

The study examines the relationship between personality and the marketing of credit card advertisement.

Investigating Shopping Baskets

Karen Renaud - University of Glasgow
Nov
9
2008

Amaze Europe Ltd, in collaboration with Glasgow University, is researching how users employ online shopping baskets. Our research is independent of any online e-business. You will not be asked to submit any personal details and it should take less than 5 minutes to complete the survey

Shopping Experience

Ayana Sato - University of Bath
Feb
28
2008

A short survey designed to understand consumer style and certain personality traits

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