Consumer Psychology (4)

 

Most recently added studies are near the top of the table.

Date added Study Title Researchers & University (all universities in the UK unless stated otherwise) Study description
28.02.08 Shopping Experience Ayana Sato (University of Bath) A short survey designed to understand consumer style and certain personality traits
21.02.08 How buyers evaluate alternative costs Stephen Jones (Birkbeck, University of London) Short (15 mins) online interactive experiment where participants choose between alternative costs and consider the effects of delay and uncertainty
04.07.07 E-commerce Attitudes Survey Adam Joinson & Yau Ching Hercules Chan (University of Bath). The purpose of this study is to investigate people's attitudes towards e-commerce.
04.12.06 Purchasing Behaviour Experiment Hui-Yi (Eve) Lo (University College London).  The purpose of this web-based experiment is to understand the factors that are associated with purchasing decisions.